Responsibilities

• Develop and execute a broad range of proactive PR and social media strategies/programs for assigned clients, identifying opportunities to build clients’ visibility in media outlets (print, broadcast, radio, blogs, other social media) that reach their targeted consumers and business communities
• Develop and implement public relation activities including new product introductions, product reviews, analyst relations, awards and speaker and quoting opportunities for both clients and the agency alike
• Become an expert on your clients’ business and the competitive landscape
• Provide strategic recommendations and creative ideas for clients on an ongoing basis; proactively identifying and addresses clients’ needs and agency opportunities
• Ensure the account team is effectively executing on the client’s program, meeting defined deliverables, and delivering excellent client service
• Build strong client relations at senior levels, identifies and troubleshoots issues and challenges as they relate to client satisfaction and overall program success
• Actively participate in new business: Identifies opportunities to upsell and grow the account; brings in new business opportunities through own network, experience and meet established revenue goals; generates new business pitch decks with strategic, creative thinking; contributes meaningfully to RFPs; and plays a key role in a new business meeting and/or messaging and positioning session
• Ability to conceive and oversee the implementation of overall communication programs as well as targeted product launches, announcements, strategies, message development and corporate positioning

Qualifications

• 5+ years’ experience in consumer public relations
• Demonstrated ability to successfully manage multiple clients as well as manage multiple junior team members
• A demonstrated track record of leading successful, measurable PR and social media programs for multiple clients
• A desire to work in a fast-moving, dynamic, team-oriented environment